Kids Role Play Toys: The Benefits Of Pretend Play
Unlock a world of adventure! Learn about the magical benefits of pretend play and explore how kids role play toys can ignite imaginations & boost confidence.
With over 35 years experience in making award-winning toys, we know quite a bit about what children (and parents) love.
Explore our collection of toy and parenting blogs, written by our toy experts for you and your family.
Unlock a world of adventure! Learn about the magical benefits of pretend play and explore how kids role play toys can ignite imaginations & boost confidence.
Build up your bub's curiosity and learning! Explore the best of our New Montessori Toys Range, read about the key areas of Montessori and discover some amazing toys to help with your child’s development.
Plan the best birthday bash with these fun and unique birthday party games for kids. Explore our list of games and activities for birthday parties, from twists on classics like Pin the Tail on the Donkey to new ideas for a cracking celebration.
Jazz up playtime with our new musical toys! Explore our top tuneful picks and find out how they can help your mini musicians with their learning & development.
Looking for gift ideas for Father’s Day? Make Dad feel extra special with a fun DIY present and follow our guide on how to make a homemade gift for Father’s Day.
Get outdoors and explore nature’s creepy crawlies, minibeasts and more! In this blog, we’ll guide you through the benefits of a bug hotel for kids and why it’s important for your children and garden wildlife.
All claws on deck! Introducing our new & monstrously fun wooden train set. Learn everything you need to know about Bijigs Toys’ Monster Railway track and accessories, a beastly gift for every ghoul & boy.
This Mental Health Awareness Week, explore how you can help your youngster deal with feelings of anxiety & sadness. Read our guide on how toys help with mental health and discover some great wellbeing activities for kids.
Spend some quality time with your children away from devices with our collection of screen-free toys for Screen Free Week 2025, and read our short guide on how to reduce screen time and maybe even go screen-free for the week.
Celebrate International Firefighters’ Day with us as we guide you through our best fire engine toys! Learn fun facts about the fire & rescue service and discover some amazing firefighter truck toys & games you can play with your little one.
Happy St George’s Day! Read up on how to create a production that will rival Punch and Judy shows with some of our favourite puppet toys.
Learn more about the benefits of garden play and follow our guide on the best kids garden toys to help them grow their curiosity and nurture their wellbeing.