New Brand Alert: Schylling
New year, new brand! We are delighted to announce that we are the UK, Ireland and EU distributor of award-winning American novelty toy and gift brand, Schylling.
Schylling is an award-winning toy company from Boston, Massachusetts, in the USA. For over forty years, Schylling has specialised in creating timeless toys, inspired by the inventions that shaped our childhoods and reinvented for today's audience.
It was founded in 1975 by Jack Schylling, who started out making faithful reproductions of his favourite vintage playthings and specialised in tin toys and mechanical robots. Over the years, Schylling has grown, creating an extensive collection of distinctive gifts and innovative toys for all ages.
Today, Schylling's team continues to build on Jack's vision. Our fond recollections of childhood inspire Schylling to design toys that will provide lasting memories for today's children. Schylling is proud of its heritage and in offering high-quality, safe and creative products that lead the toy industry.
Among these lines are the iconic tin toys that have been an important part of the company's history and many new innovations. In 2017, Schylling created NeeDoh® The Groovy Glob® which has rapidly grown to a recognised brand. NeeDoh® has risen to fame on social media, with over 150 million views on TikTok to become a favourite amongst kids and adults alike.
Bigjigs Toys are excited to be stocking the core range of Schylling's tin toys and innovative novelties, including their immensely popular brand, NeeDoh®.
Sam Ireland, Operations Director, says of the news: "We have known the team at Schylling for many years and always admired their range and the work they do. We could not be happier to now be entrusted to bring their ranges to the UK and EU from January 2022."
Paul Weingard, CEO, Schylling Inc. remarked: "Bigjigs Toys is the ideal partner to represent Schylling in the UK and EU. We have long respected their exceptional company and outstanding people. Our team is proud and excited to be working with Sam and everyone at Bigjigs Toys."
Schylling will be on show at London Toy Fair and Spring Fair.