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Bigjigs Toys: A Year In Review 2023

Bigjigs Toys: A Year In Review 2023

2023 has been a busy one for Bigjigs Toys! Some highlights for us this year include our exciting product showcase on This Morning, the opening of our impressive second warehouse, and the launch of our new eco-friendly wood and silicone collection

Another big project for us this year has been to make all of our wooden toys eco-friendly by making the switch to sustainable FSC® Certified wood. The target for our product transformation is the end of 2024, but everyone has been working incredibly hard this year to make sure we’re well ahead of schedule.

But we couldn’t achieve any of this without you! So we’d like to say a huge thank you to all of our wonderful readers, customers, friends and family for another fabulous year.

Girl watching New Year's Eve fireworks on her dad's back


Before the NYE celebrations begin, we thought we'd take a look back at some of our most memorable moments over the past 12 months. 


London Toy Fair 

January saw Bigjigs Toys return to London’s influential Toy Fair to showcase 45 exciting new products, including dress-up sets, silicone stacking toys, wooden shape sorters, animal pull-alongs, floor puzzles, Montessori-style playboxes and more. 

Bigjigs Toys' Toy Fair stand for 2023


As Seen On TV

In February, some new eco-friendly toys from our award-winning Simply Scandi collection were featured on ITV’s This Morning, alongside a couple of new Green Toys vehicles. As seen on TV was our one-of-a-kind Activity Puzzle, Shape Matching Board and Shooting Star Sorter

Simply Scandi range as seen on This Morning


This Is Not A Drill

Our new construction toys arrived in March, ready for young carpenters to build on their DIY skills! A favourite in the new range was our Children’s Tool Bench, packed with accessories including a wooden saw, wrench, screwdriver, hammer and nuts & bolts to help kids pick up handy life skills. 

Girl playing with our Simply Scandi Tool Bench


Toy Designer Behind The Scenes

In April, we caught up with some of our brilliant product designers to learn more about their role at Bigjigs Toys. This behind-the-scenes blog gave us some fascinating insights into what it’s really like to be a toy designer, from what a typical day looks like to their favourite designs and career highlights. 

Sketch of our Silicone Watering Can


Bigjigs Toys X HomeStart

To mark Mental Health Awareness Month, Bigjigs Toys teamed up with HomeStart Shepway to find out what the charity does to support local mums. As a little thank you for their valuable time and advice, we gifted them with a bundle of new Simply Scandi toys for their mum and baby groups. Read all about it in our Motherhood & Mental Health blog article. 

Motherhood & Mental Health banner

In May, we also celebrated the coronation of His Majesty The King by sharing some top tips on how little princes and princesses could throw their own pretend play tea party


New Nice Cube NeeDoh 

June saw the launch of the new Nice Cube NeeDoh, which became an instant TikTok sensation! Kids (and grown-ups) fell in love with the spectacularly satisfying squish of these super-cool fidget toys, so they flew off the shelves and sold out in just a few weeks! 

Boy squeezing NeeDoh Nice Cube



Barbie Mania

The world turned pink in July for the release of the much-talked-about new Barbie movie! To give mums and dads an alternative to the somewhat controversial Barbie Doll, we put a spotlight on the more realistic and relatable Lottie Dolls in our 7 Alternative Barbies blog.


Progressive Preschool Awards 2023

In August, our Simply Scandi range made it to the Progressive Preschool Awards finals for the Best Preschool Gift Range. Some of the products entered into the awards included our enchanting Woodland Animal Train Set and 12-piece Activity Workbench

Woodland Train Set - Progressive Preschool Awards finalist


Opening New Doors

In September, we opened the doors to our brand new warehouse! The Bigjigs Toys range is now bigger than ever, so we’d been looking for additional warehousing space for some time before our Barnfield Road site was acquired this year. Naturally, we celebrated the occasion with tea and cake!

Bigjigs Toys' new warehouse 


HOT New Drop

Introducing LAVA! In October, we threw it back to the nineties and became the exclusive UK distributor for the iconic LAVA Lamps. The shape-shifting effects of these lamps have become a TikTok hit, and our new eye-catching collection features all sorts of funky styles, from Tie Dye to the Northern Lights! 

LAVA lamps launch


Simply Scandi Kitchen

On 29th November, we launched our stunning Simply Scandi Kitchen! Crafted from sustainable wood and styled with soft pastel tones, this lifelike play kitchen is one of the superstars of our new 2023/24 collection. Inspiring kids to cook up imaginative ideas for make-believe play, the kitchen features a twin hob, an oven, a sink and an under-the-counter cupboard, as well as a saucepan, serving spoon and spatula.

Boy playing with Simply Scandi Kitchen 


12 Days Of Christmas

On the 1st day of Christmas, Bigjigs gave to me… a play kitchen to cook the roasties! We marked the most magical time of the year with a festive social media campaign featuring 12 days of savings on some new and best-selling toys. Every day, we shared a new stop-motion video created by our talented photographer and graphics team. Have a watch over on Instagram @bigjigstoys.

Simply Scandi Kitchen stop-motion video

We wish you all a very happy new year! 

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