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Spring Fair 2022

Spring Fair 2022

Another month, another fair! Spring Fair is the UK's most diverse and vibrant marketplace for wholesale homeware, gifts and fashion. It is held every year at the NEC Birmingham for four days across February.

Spring Fair is a chance for visitors to make new product discoveries and to be able to offer something different to their customers. Our team travelled up to Birmingham for four exciting days of sharing our magical wooden children's toys with everyone.

Spring Fair has sprung

We chatted with a few members of our team to see how Bigjigs got on!

Paul Bulger, our UK & EIRE Sales Manager, was overjoyed to see so many people at Spring Fair, "it was extremely busy, but in a positive way. Same as Toy Fair, it was great to see old faces and new faces - it felt like everybody had been shut up for several years and was now out ready to mingle and meet", he says.

"We have taken on a surprising amount of new accounts at Spring Fair - at a guess, probably 50% of our conversations were with new accounts. Particularly, accounts that hadn 't traded with us for some years and have now come back," Paul adds.

"We had a really good response to our new products, it was very positive. I think NeeDoh and Schylling brought a lot of new faces that we haven 't seen before. They were really pleased to see things like Green Toys, Makedo and Tiger Tribe."

As for Paul's other favourite products? "I really love our FSC range, it looked so cool on display. I also enjoyed CollectA - having put the animal displays up, I really loved the model mare with a dog on its back! It's my new favourite thing and looks really good."

Big(jigs) demand

Hannah Stanion is one of our lovely Sales Agents and was also amazed at the number of new accounts, "it was really amazing to see how many people are actively searching for new products and suppliers at the moment," she says.

"They were generally much more open to trying something they haven 't before and also to opening the account and ordering there and then, which is great."

Hannah adds that "people seem really happy to have lots of new lines to choose from. A lot were amazed at how many great new lines Bigjigs have managed to bring out with the situation the world is in right now."

Hannah's favourite product? "Ooh that's a difficult one:.I love so many of them:.can I have two? The first is the new My First Dolls House, which I just love because of the 18 months + suitability and the fact that it comes with all the furniture, people and a car! It's a great price as well."

"Then I have to mention the new Lacing by Numbers products, which I have never seen anything like before, I think they are a fabulous skill building educational line."

We love face to face meetings

Sam Ireland is our Operations Director and loved every minute of Spring Fair, "it was AWESOME! So good to be back in front of customers doing business face to face. Video calls have their place, but nothing replaces being face to face with buyers and friends in the industry," says Sam.

Sam added that "it has been really refreshing to see lots of new accounts placing orders. There was a renewed enthusiasm amongst retailers and a real appetite to try new things."

Sam's favourite product? "My First Dolls House! It is stunning! Stewart, our product designer, has come up with one of the nicest small compact houses that I have ever seen and the fact that it is suitable for children from 18 months + is a massive bonus. Love it!"

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