Baby Soft Toys For Snuggles & Cuddles
There’s nothing sweeter than seeing a little one nestled up against their teddy! Whether you’re looking for baby’s first teddy bear or opting for a stuffed animal, we’re here to show you some of the best baby soft toys and answer your budding questions about these cuddly companions so you can keep your kiddo safe and happy.
Safe Baby Soft Toys
We know the first question on every parent's mind when it comes to baby toys is "Are they safe?" but don't worry! We've got your back. The general advice for giving babies plush toys and stuffed animals is that they should be at 12 months old before you place them alone in their cribs with their snuggly pals. However, with supervision, soft toys can be used from birth, and there are plenty of cosy options like a baby comforter or rattle to keep your tiny tot comfortable and amused.
What are the safest soft toy fillings?
Materials are just as important when it comes to soft baby toys. Making sure they're safe for little hands and have that iconic super soft feel for comfort is key. Most soft toys and plush are filled with polyester fibre (that’s the fluffy stuff that makes them squishable). The safest toys are well-stitched, machine-washable, and made from baby-friendly fabrics. A popular (and safe!) choice for natural soft toy stuffing is cotton as it's breathable, hypoallergenic and gentle on babies' sensitive skin. All of our soft toys are made from premium quality, GRS Certified materials and conform to current European safety standards, so they are not only safe for your child but better for the planet too!

The Benefits of Cuddly Toys
Baby soft toys aren't just here to look cute, they're also fantastic for kids' development. Some of the many benefits of soft toys include:
- Sensory exploration: Babies love to explore with their hands and their mouths, and soft toys are great for discovering different textures, colours and even sounds when they have crinkly materials.
- Emotional development: As children grow, they form a bond with their cuddly toys, developing their empathy as they look after their soft friends.
- Comfort & security: The best part about a baby soft toy is the comfort it brings to young kids. Babies seek out warmth from birth, and soft toys can soothe them in times of stress, helping them feel safe, secure and calm.
- Social skills: Your baby can practice communicating with their cuddly pal! Role playing with soft toys, naming them and talking to your tot about them can help to develop early language skills and social interactions.
- Imagination & creativity: Pretend play with soft toys as babies get older can boost their imaginative skills and creativity. This kind of play is great for kids as it teaches them how to tell stories, problem solve and think abstractly.
- Teething support: As we mentioned earlier, babies love to learn with their mouths, but teething is a painful and confusing time for little ones. Many soft toys are designed with this in mind, helping your baby get through this tough time.
Our Best Baby Soft Toys
Explore our new range of stuffed animals & plush toys for the ultimate snuggles and cuddles!
Large and Small Plush Animals
Bring a world of snuggles to your little one with these large and small plush animals. Perfect for cuddles or imaginative play, these huggable companions are made with ultra-soft fabric that’s gentle on delicate skin. From our Large Elephant Plush, to our Small Rabbit softy, these animal toys are a must-have for creating magical playtime memories.

Elephant Plush Rattle
Introduce baby to their very first friend with this adorable Elephant Plush Rattle! With its gentle squeaker sound, green ears, and soothing feel, this sweet elephant helps stimulate your little one’s senses while doubling up as a comforting cuddle buddy. Lightweight and perfectly sized for small hands, this elephant soft toy makes a lovely gift for newborns and growing tots alike.

Rabbit Plush Comforter
Soft, soothing, and super snuggly, this soft toy rabbit is the ultimate companion. Its lightweight design makes it easy for babies to hold, while the plush fabric offers comfort and reassurance at nap time. Whether snuggled in a cot or carried on daily adventures, the Rabbit Plush Comforter is sure to become your baby’s most treasured friend.

More Baby Toys
Looking for the perfect gift for a baby or newborn? Check out our full collection of baby toys on our website for some unique gift ideas for the new family member.