Bigjigs Has The Nostalgia Factor!
Did you see us in the first edition of Progressive Preschool? It would appear that one of our retailers, Moda in Folkestone, receive a fair amount of the 'older' crowd visiting their wonderful boutique. Here is what co-owener John Parry had to say: "Grandparents are our best customers (after parents) for preschool toys. They particularly like wooden and vintage toys, and we also do well with Bigjigs' rattles, pram accessories and puzzles. We find that grandparents are particularly attracted to the sort of things that they played with as young children, so there is a big nostalgia factor in what we buy to attract their business. We're seen as a destination shop on the high street for products that remind them of their own childhoods and they come to us because they know that we stock traditional items." He says that an average spend by grandparents is somewhere between £15-20. "Grandparents are always generous - there's been no real change in buying habits since the recession - although I think that the run up to Christmas, there might be a bit more of a squeeze." To see the article scroll down: