Bloggers will write monthly columns and take part in exclusive research.
ToyNews has established an official network of parents to keep the UK trade up-to-date with consumer news, views and features.
Members of the parenting network will help share their views on the toy market, write a monthly column and contribute to our regular parent research articles.
ToyNews publisher Lisa Carter said: “This is yet another innovation that ToyNews has introduced, following the introduction of our Retail Advisory Board and the inclusion of the Toy Shop UK data.
"We know the importance – and influence – of what were once termed as 'mummy bloggers', so establishing a dedicated ToyNews Parent Network allows us to share these views with our readers."
If you’re a parent blogger, email [email protected]
to get involved with the network.